Texas Restaurant Equipment — Weekly Performance Snapshot

$353.37

Spend

Total amount spent on ads during this period

146

Link Clicks

Clicks to website or landing page

Calls Placed

People who tapped call button from the ad

$70.67

Cost per Call

Average cost per confirmed phone call (5 confirms)

Campaign Overview

Campaign	Status	Objective	Spend	Impressions	Reach	Link Clicks	CTR	Calls
TRE Leads	Paused	Leads	$161.54	5,195	3,428	73	2.31%	1
TRE Leads - Copy	Active	Phone Calls	$191.83	8,681	4,820	73	1.32%	9

Ad Set Breakdown

TRE Leads | Houston Paused

Spend $161.54

Impressions 5,195

Reach 3,428

Link Clicks 73

CTR 2.31%

CPC $1.35

LP Views 5

Calls 1

Call Confirms 2

Cost / Call $80.77

TRE Leads | Houston

Campaign TRE Leads - Copy (Phone Calls)

Spend $191.83

Impressions 8,681

Reach 4,820

Link Clicks 73

CTR 1.32%

CPC $1.67

Calls 9

Call Confirms 3

Cost / Call $63.94

Ad-Level Breakdown

Ad	Campaign	Spend	Impressions	Link Clicks	CTR	Calls
All Dukers w/ prices	Leads Paused	$142.41	4,564	63	2.28%	1
All Dukers discount	Phone Calls	$131.36	5,505	51	1.38%	6
Dukers “keep it cold”	Phone Calls	$41.68	2,104	11	1.00%	3
All Dukers discount	Leads Paused	$17.57	590	7	2.03%	—
Dukers “fry like a pro” Learning	Phone Calls	$10.72	649	6	1.69%	—
Dukers Carousel Learning	Phone Calls	$8.57	428	5	1.40%	—
All Dukers w/ prices v2 Low Data	Leads Paused	$1.56	41	3	9.76%	—
Everything for Your Kitchen Learning	Phone Calls	$0.50	27	—	3.70%	—

New ads launched Mar 11 are still in learning phase. Performance data will stabilize over the next 3-5 days.

Changes Made This Week

Mar 11 Extended phone call campaign duration through March 31 and restarted the lifetime budget.
Mar 11 Launched 13 new ad variants across multiple product themes — full kitchen equipment, Dukers refrigeration, Dukers fryers, Dukers discount bundle, and a product carousel. All ads approved and began delivery same day.
Mar 13 Creating a new campaign with engagement objective — strategic pivot from phone call optimization to building engaged audiences for Google Ads retargeting.

Strategic Context

The current active campaign optimizes for phone calls as the primary conversion. The client has requested a shift in strategy starting this week. The new direction will focus on driving website engagement to build retargetable audiences, which will be used by the Google Ads team for follow-up campaigns. Additionally, new ad sets are being developed to target people looking to sell restaurant equipment in the commercial real estate and failed restaurant space in Houston. These changes are being implemented on March 13.

What's Next

The phone call campaign relaunched Mar 11 with new creatives and is still in learning phase. No optimizations until Mar 16-17 minimum (5+ days of data).
New engagement campaign being set up today (Mar 13) — pivoting strategy toward website engagement for retargeting, and adding seller-focused ad sets targeting commercial RE and failed restaurants in Houston.
Early signals from the relaunched phone call campaign are decent: 8,681 impressions in 3 days with 73 link clicks and 9 calls placed.
Multiple creative variants (13 ads) give Meta's algorithm options to test during learning. Let the system find winners before consolidating.
Watch frequency — already at 1.80 on the phone call campaign. Houston metro is a contained market. If frequency exceeds 3.0, consider creative refresh or audience expansion.
No manual optimizations recommended on existing campaigns until learning phase completes.